9 Tiny Trademark Registration Wins That Save You Hours (and Budget)

Claim your app name today (about 15 minutes)

Launch clocks move fast. You can stake your claim to the name in about 15 minutes by filing—review takes months, but your filing date holds your place.

I’ve helped teams across SaaS, mobile, and dev tools; the repeatable path is simple: search hard, prep clean proof, file in the right order. We’ll keep it safe, fast, and light on legal jargon.

• Search like a rival would: check exact and near-matches in app stores, domains, social handles, and official databases (e.g., KIPRIS, USPTO), including look-alikes, sound-alikes, and common misspellings.
• Choose the right classes under the Nice system—software often fits Class 9 (downloadable apps) and Class 42 (SaaS); pick only what you actually use now or will use soon.
• File in a smart order: submit the word mark first in your must-have class, add the logo later; if you already use the name, attach clear screenshots or listings, and if not, file an intent-to-use (or local equivalent) and add proof when ready.

Next step: run the exact-name search plus one-letter variants, then file the word mark today in Class 9 or 42 if you ship software; we can expand from there as you launch.

Trademark Registration: Why it feels hard (and how to choose fast)

File sooner by deciding three things

If you’re weighing portals, classes, search tools, and lawyer quotes while shipping a roadmap, you’re not alone. The paradox is simple: the earlier you file, the easier everything else gets. Delay turns small naming doubts into expensive detours.

I’ve watched a team discover a conflict after launch and spend a weekend rebranding, then burn two sprints on cleanup—about $8,000 in design and dev. A one-hour clearance routine would’ve avoided it.

1. Is the name registrable? Do a quick knockout search and look for close look-alikes that sound the same or read the same. If anything feels fuzzy, pause and search deeper before you commit art or code.
2. Which classes fit? Most apps land in 1–3 classes. Common patterns: downloadable software (Class 9), SaaS or platform services (Class 42), and, if relevant, marketing/retail services (Class 35). Pick what reflects how you ship and how you sell—product and footprint.
3. Where do you file first? Start where you’ll actually use the mark in the next 6–12 months. If that’s the U.S., file there now and add other countries later through Madrid once you have momentum.

Budget check: as of 2025-01-18, the USPTO uses a single base application fee of $350 per class for Sections 1 and 44, and $600 per class via Madrid (Section 66(a)). Plan for the classes you truly need; extras can wait.

Timeline reality: first examination often arrives around 6–7 months. Many smooth, unopposed applications finish in roughly 12–18 months. That range is normal.

On my first software mark, I lost two days arguing with myself about one class versus two. The second class cost less than the indecision.

Next move: write down the exact name you’ll file, the classes you’ll include today, the first country, and what you’ll revisit in one month. Optimize for speed to filing, not perfection.

🔗 HFT Related Patents Posted 2025-09-27 03:18 UTC

Trademark Registration: 3-minute primer

Trademarks for software: file what you ship, where you sell

Naming is hard; the goal here is to keep you out of avoidable messes. Trademarks protect your “source identifiers”—the name, logo, or tagline that tells people the app is yours.

For software, you’ll usually look at Nice Class 9 for downloadable apps and Class 42 for hosted/SaaS services. You can file on “use in commerce” (already live) or “intent to use” (launching soon). With an intent-to-use filing, you’ll later submit proof of use before the registration issues.

Scope is narrow by design: rights attach to specific goods or services and are territorial. A mark that’s safe for a mobile app in one country may conflict with a cloud tool in another.

A certificate isn’t a force field; it’s practical leverage. Marketplaces, app stores, and domain hosts tend to act faster when you can show a registration. Without it, you may still have rights through use, but proving them takes time and money.

A growth PM I worked with once paused a PR push for 72 hours to file an intent-to-use. That tiny pause avoided a name collision discovered the next week—72 hours now beats 72 days of cleanup later.

• File where you sell first. Prioritize countries you’ll actually launch in.
• File for what you offer today. Class 9 for downloadable software; Class 42 for SaaS/hosting. Add adjacent classes later.
• Time it. If launch is imminent, file intent-to-use now; convert with proof once live.

Next step: run a quick knockout search on your mark and, if clear, submit an intent-to-use in your first launch market under the right class.

Show me the nerdy details

“Use” means real-world sales or distribution across state lines (in the U.S.). “Intent to use” reserves priority from the filing date, but you must later submit proof of use and pay per class to convert. In software, acceptable specimens typically include app store listings (downloadable) or live screenshots showing the mark used on software-as-a-service with sign-up/access elements.

Trademark Registration: Operator’s playbook—day one

Day-one, 90-minute trademark routine

If 90 minutes is what you’ve got, it’s enough to make real progress.

1. Knockout search (20–30 min). Check your trademark office’s database plus Google, app stores, GitHub, and social handles. Hunt for identical or confusingly similar names offering the same kind of goods or services. Note exact matches, near-miss spellings, and shared keywords.
2. Scope classes & choose basis (15–20 min). Start with the Nice classes that fit software: Class 9 (downloadable apps) and/or Class 42 (SaaS). Add one marketing-facing class only if you truly provide it (e.g., Class 35 for an ads platform). If the mark is already in use in commerce, file on “use.” If not yet live, file “intent to use”; you’ll submit proof after allowance (initial 6-month window, with extensions commonly available).
3. Specimen plan (10 min). For downloads, capture the mark on the download/purchase page and in-app (splash or settings). For SaaS, capture the mark on pages that show access to the service (sign-in/sign-up, pricing, or dashboard). Include URL and capture date on webpage screenshots where required.
4. File or calendar (15–30 min). If the name clears and your docs are ready, file today. If not, make a dated checklist and set a 7-day re-check to revisit conflicts, classes, and specimens.

Two indie devs once ran this over a single lunch break and filed that afternoon; they skipped a later rush consult that would’ve run about $2,000.

Search first—filing blind burns fees.

File what you ship now. Expand when the product does.

Document specimens as you build.

Next action: open a doc titled “<Your Mark> — classes, basis, specimens,” list Class 9/42 with examples you can prove today, and put a 7-day reminder on your calendar.

Show me the nerdy details

Similarity analysis looks at appearance, sound, connotation, and commercial impression. “Confusingly similar” is about consumer perception, not exact matches. Narrow goods descriptions can avoid conflicts; overbroad descriptions often invite refusals.

Note: This is general education, not legal advice. Talk to a qualified attorney for your situation.

Trademark Registration: Coverage, scope, what’s in/out

Trademarks are tailored, not total

If trademark classes feel opaque, you’re not alone. We’ll sort it out one practical step at a time.

A trademark (brand name) protects what you actually sell, in the places you sell it. Coverage is tied to specific goods/services and specific countries, not a blanket claim over a word.

Common app setup: a free client plus paid cloud. That often means Class 9 (downloadable software) for the app and Class 42 (SaaS) for the hosted features—because that’s how users meet your brand.

Selling from Korea into the U.S.? U.S. protection usually matters where the customers are, even if your headquarters is elsewhere.

Owning a name doesn’t stop every use. Businesses in clearly different fields can sometimes use the same or similar name without causing confusion—and without infringing.

Quick story: a B2B SaaS client thought they needed 6 classes. We filed 2, monitored for 6 months, then added 1. They saved roughly $600–$1,000 in government fees and avoided two office actions.

• Map where customers encounter your brand today (app store, web app, API, support site).
• File for real offerings now—e.g., Class 9 for the shipped app, Class 42 for live cloud services—skip hypotheticals.
• Monitor use and market feedback, then add classes as you scale or launch new lines.

Think fitted jacket, not cape. Next step: list your current touchpoints and target countries, then match each to the right class and filing country.

Show me the nerdy details

Nice Classification reorganizes categories every few years, but Classes 9 and 42 have long anchored software. Over-describing invites “indefinite” refusals; under-describing can leave gaps. Balance precision with breadth.

Trademark Registration: Name clearance that actually protects you

Knockout name search

Naming is fun until a conflict pops up; we’ll sort it calmly and thoroughly.

A smart search beats a sorry email later. We’ll go beyond trademark registries and look for real-world use of the trademark (brand name) wherever it might live.

1. Cast a wide net. Search Google, app stores (App Store, Google Play), package managers (npm, PyPI, RubyGems, Homebrew), GitHub, and social (X, Reddit, LinkedIn). Try variations and typos: “FlowFox,” “Flow Fox,” “FloFox,” “FlowFaux.” Run 10–15 distinct queries.
2. Prioritize proximity. Weight results by how close they are to your product: software > developer tools > media > physical goods (snacks). Same category = higher risk.
3. Record evidence. Save screenshots and URLs. Note what you saw and when. This simple log makes decisions—and any later defense—much easier.
4. Decide with signals.
   Red flags: same or confusingly similar mark in your category, or a famous brand in any category.
   Neutral: same name in an unrelated field with a distinct look and audience.
   Green light: no confusingly similar uses, or clearly different industries.

Quick story: a solo dev once found a matching name on a defunct GitHub repo. We still picked a new name—dead projects sometimes wake up and create needless headaches (and reprints).

Next action: shortlist 3–5 candidate names and start the search log today.

Show me the nerdy details

Professional search vendors analyze phonetics, translations, and design elements. For bootstrapped teams, a layered DIY search plus a quick attorney review often finds 80–90% of issues. Consider a professional search if revenue risk is high.

Trademark Registration: Specimens for software and SaaS

Make your specimen show real use

If you’re racing a deadline, we’ll make this clean and convincing. Your specimen (evidence of use) should show customers encountering the mark where they actually get or use your product.

For downloadable apps (Class 9), an app store page with the mark next to the “Get”/“Install” button is commonly accepted. For SaaS (Class 42), use a live access point—a login, sign-up, or dashboard screen—rather than a generic promo banner.

Show the mark the way users see it. If it’s buried in tiny footer text, surface it in the primary UI before you file. Capture fresh, well-cropped screenshots and keep the page URL and capture date in your evidence log.

True story: a founder added the mark to their sign-up modal the night before filing. That five-minute tweak spared a month of back-and-forth.

• Use access points: app store listing for Class 9; sign-up/login/dashboard for Class 42.
• Show interaction: the mark near the “Install” button or on the screen where a user signs up or logs in—not just in the logo lockup.
• Document it: take clean screenshots, crop to the relevant area, and save the URL and capture date.

Next step: decide the class you’re filing in, then capture one current screenshot of that access point with the mark, and log the URL and date.

Show me the nerdy details

SaaS specimens should show the mark used in rendering services, not merely advertising. Think “mark on the service” vs. “mark near the service.” Avoid mockups; they’re risky. Live URLs and working flows are best.

Trademark Registration: Filing strategy, classes, costs

Practical costs and filing order (U.S., 2025)

Naming feels high-stakes when cash is tight; we’ll keep it lean. Filing runs $250–$350 per class depending on form (TEAS Plus $250; TEAS Standard $350). For intent-to-use (ITU), plan on a $100 per-class Statement of Use later. If you need more time after the Notice of Allowance, each 6-month extension is about $125 per class, with up to 36 months total. DIY? Add 20–30% for fixes or extra specimens.

Sequence lowers risk. If the brand is still in testing, file an ITU now in the class that covers your primary market. Add other countries once you see traction—via Madrid Protocol or direct filings. If the name is borderline, file a backup the same day: a logo, a short tagline, or a defensible spelling variant.

Quick example: a fintech filed the word mark and a stylized logo together. The logo registered first, which let them push through app-store enforcement while they argued the word mark.

• Start with 1–3 classes tied to what you actually sell now.
• Expand classes and countries as revenue and use cases grow.
• Include a backup mark on day one when risk is high.
• File early; save arguments for any Office Actions.

Next step: choose your 1–3 classes and file the ITU today; set a date to revisit expansion after the first real user traction.

Show me the nerdy details

Filing accuracy impacts fees. Forms with pre-approved IDs of goods/services are cheaper but more rigid. Custom descriptions fit better but may cost more and trigger questions. Keep descriptions tightly tied to your actual features.

Trademark Registration: International via Madrid

Madrid System: one filing, local review

Going cross-border? The Madrid System lets you file once through WIPO and designate many countries. It simplifies renewals and updates, but it isn’t a “global trademark”—each country or region still examines your mark under local law.

Two practical notes: your international registration depends on your home (basic) filing for five years, and any refusal is handled country by country. Think of Madrid as a hub for admin, not a shortcut around national rules.

• Start at home. File in your primary market first to anchor the international registration and lock your filing date.
• Extend when revenue is real. After your first paid adoption or a signed partner deal, add your top 2 markets. A dev-tools team did this after their first U.S. enterprise contract—then designated the EU and one APAC country within 30 days, which sped up partner procurement.
• Prioritize first-to-file places if your category is hot. Speed beats debate when competitors are circling.
• Keep watch locally. Even with Madrid, monitor for conflicting filings and use clearance searches where risk is higher.

No, it’s not a magic “global” button—just fewer forms and better timing.

Next step: file your home-country application now to secure the base you’ll extend from.

Show me the nerdy details

Madrid designations depend on a base application/registration. If the base fails early, designations can be affected (“central attack”). Mitigate by filing a strong base and timing extensions once the base looks healthy.

Trademark Registration: Timeline, delays, office actions

U.S. Trademark Timeline & Checkpoints (2025)

Plan on about 8–14 months with the U.S. Patent and Trademark Office (USPTO) in 2025. The first few months are quiet; then an examiner reviews your file. If you get an “office action,” it’s a list of questions or refusals—not a verdict.

Most fixes are simple: clarify goods/services, swap in a clean specimen, or disclaim a descriptive word in the name. Bigger issues—like a likelihood-of-confusion refusal—take longer and usually need tailored arguments and citations.

If the silence feels long, you haven’t done anything wrong.

Quick anecdote: a product lead got a wording refusal last spring. We tightened the goods line in 30 minutes and it cleared a week later—one coffee, good lesson on specificity.

• Month 4: status check. Confirm your application is moving and note any examiner assignment. Example: verify owner name and correspondence email are correct.
• Month 8: expect action. If an office action arrives, calendar its deadline and draft fixes first (specimen, identification, disclaimer) before tackling arguments.
• Month 12: prep for publication/next steps. If approved, watch the 30-day publication for opposition window. For intent-to-use filings, plan your proof-of-use (Statement of Use) timing.

Opposition windows are real—monitor them and respond fast if anyone files or requests an extension.

USPTO processing times can shift; treat dates as guidance, not guarantees.

Next action: add three calendar reminders today: +4 months (status), +8 months (expect action), +12 months (publication/next steps).

Show me the nerdy details

Procedural timing varies by workload. “Suspensions” occur if another pending application blocks yours; examiners may wait to see what happens. Keep your contact email current to avoid missing deadlines.

Trademark Registration: Maintenance, policing, brand hygiene

Trademark upkeep: mile 20, not the finish line

Registration isn’t the tape at the end; it’s where steady care keeps your rights alive. In many places, you’ll file maintenance once between year 5 and year 6, then again every 10 years. If use stalls, protection can thin, so plan to show genuine, ongoing use.

Policing is practical, not paranoid. Block out 20 minutes each month to scan for lookalikes—search engines, app stores, and social profiles—and send calm notices or takedowns when needed. A courteous note often works faster than legal fireworks.

One tiny indie team added a quarterly “brand hygiene” check and spotted a near-clone on a marketplace; they resolved it in 48 hours.

• Calendar the deadlines: set reminders for the 5–6-year filing and each 10-year renewal (e.g., U.S. Section 8/9 filings).
• Monitor key channels: check major marketplaces and your main social handles; save URLs of conflicts and your outreach.
• Keep specimens current: archive dated screenshots of packaging, product pages, or app-store listings that show the mark in use.

Next step: create a recurring 20-minute calendar event and a simple folder for dated use evidence—start today.

Show me the nerdy details

Many offices require declarations of use and new specimens at renewal. If your product evolved from downloadable to SaaS, adjust classes/specimens to reflect reality.

Trademark Registration: Good / Better / Best

Good / Better / Best: match spend to rebrand risk

Choice paralysis is normal. Here’s a calm, practical way to pick what fits your budget and appetite for risk.

Good (DIY, ~$250–$350 per class + time). You follow a step-by-step guide, run a basic conflict search, draft plain-language goods/services, and file. Book a one-hour lawyer review for edge cases; the government fee per class is typically $250–$350 in the U.S.

Better (Hybrid, add ~$300–$700). You handle clearance and collect specimens (proof-of-use). A lawyer tightens the goods/services, checks pitfalls, and files—reducing avoidable refusals and missed classes.

Best (Managed, variable). You outsource search (knockout + comprehensive), multi-country strategy, and responses to office actions. Choose this when a rebrand would cost >$10,000 or you’re planning cross-border launches in the next 6–12 months.

A quick example: a bootstrapped team went “Better” for their main app name, then “Good” for a companion tool; both registered, and total spend stayed under $1,500 over two years.

• If rebrand pain is low (few assets, early stage): go Good.
• If risk is middling (partners, press, or app store timing): go Better.
• If risk is high (contracts, global rollout, pricey signage): go Best.

Next step: estimate your rebrand cost in dollars and pick the tier that fits—then book a one-hour consult if you’re still on the fence.

Show me the nerdy details

Hybrid models shine when your mark is semi-descriptive or in a crowded space. You’ll get sharper IDs of goods and faster, cleaner responses if questions arise.

Trademark Registration: 12 pitfalls (and fixes)

Here are the greatest hits I see—plus fixes you can implement today.

1. Descriptive names. Hard to register. Fix: Add a distinctive term or stylized logo.
2. Overbroad goods. Invites refusals. Fix: Describe specific functionality.
3. Weak specimens. Ads aren’t use. Fix: Use access points (store, login).
4. Skipping search. Blind filing wastes fees. Fix: 30-minute knockout.
5. Ignoring similar spellings. Consumers don’t care about vowels. Fix: Search variants.
6. Waiting for “perfect.” Delays risk priority. Fix: File intent-to-use.
7. Too many classes early. Costs without coverage. Fix: Start with 1–3.
8. No calendar. Deadlines creep up. Fix: Three reminders today.
9. International too soon. Spreads thin. Fix: Extend with traction.
10. No backup mark. All eggs, one basket. Fix: File logo/tagline too.
11. Address changes. Missed notices. Fix: Keep contact current.
12. Assuming you “own” the word everywhere. You don’t. Fix: Monitor and be specific.

Anecdote: A founder insisted on a descriptive name. We registered the stylized logo first, then migrated to a more distinctive word mark a year later. It worked, with patience.

Trademark Registration: Visual roadmap

Prefer pictures? Here’s the high-level flow—pin it to your wall.

Trademark Registration: One-page checklist

Copy this into your project tracker. You’ll feel 30% lighter instantly.

 ✅ Search government database + web (10–15 queries) ✅ Save screenshots/URLs of similar marks ✅ Pick classes: 9 (downloadable), 42 (SaaS), maybe 35 (ads platform) ✅ Decide basis: Use or Intent ✅ Capture acceptable specimens ✅ Draft precise goods/services wording ✅ File in primary market ✅ Calendar 4/8/12-month checkpoints ✅ Plan backup logo/tagline mark ✅ Start a monthly 20-minute brand hygiene sweep 

Copy this checklist

Anecdote: A founder copied this exact list, checked five boxes in a day, and slept better than they had all week.

Trademark Registration: Real-world examples (good, messy, and great)

Three trademark paths that trim time and cost

Naming and protection often land on your desk right when launch is close. Here’s how we’ve kept things moving without overspending.

Clean name, small team. We filed a word mark on an intent-to-use basis in two classes, with a simple logo as a fallback. The filing took an afternoon; the examiner asked for one small tweak, and the launch stayed on schedule.

Borderline descriptive name. We led with the logo to lock in a distinctive asset, then pursued the word mark once use and press nudged distinctiveness higher. Marketing got a strong badge immediately; about six months later, protection on the word mark followed.

International signal. We started in the U.S., then used the Madrid Protocol to extend to the EU and one Asia-Pacific market after paid pilots converted. Procurement moved quickly because the plan matched the contract timing.

Quick anecdote: That “messy middle” path came from a food startup—logo filed first after a Tuesday sync with growth, then the word mark five months later once reviews and media mentions stacked up.

• If the name is clear: file the word mark (plus backup logo) in the few classes you’ll actually use in year one.
• If it skews descriptive: lead with the logo/device mark; gather use evidence, then revisit the word mark after a few months.
• Planning abroad: secure the U.S. first; extend via Madrid to the EU and one priority APAC country when revenue or contracts justify it.

Next action: pick your track (clean, messy middle, or international), list the classes and first two markets, and start the clearance check today.

Show me the nerdy details

Logos with unique stylization can register even when the word portion is borderline. Over time, acquired distinctiveness may open a path for the word mark itself.

Trademark Registration: Naming and brand strategy alignment

Names that hold up in court and stick in memory

Legal strength and marketing magnetism can live together. Strong marks lean suggestive, not descriptive: they hint at value and leave room for your story. Between “Task Manager Pro Plus” and “Lattice,” the odds—registration and recall—favor the latter.

Score each candidate on a simple 1–5 rubric: distinctiveness, ease of spelling, and legal risk. Average the three; if a name lands under 3.5, drop it unless you have a clear strategic reason. (Suggestive = hints at the benefit; descriptive = says exactly what it is.) A team that replaced “CryptoTrack” with a coined term reported ~18% growth in branded search within one quarter in 2024 and cleared registration faster.

• Prefer suggestive or coined names; avoid descriptive or generic phrasing.
• Run a 30-minute user test focused on recall and spelling; 8–10 participants is enough.
• Re-scan legal risk before you lock the final pick.

Next action: shortlist 5–7 names, score them with the rubric, cut anything below 3.5, then schedule the 30-minute test.

Trademark Registration: U.S. vs. EU vs. UK basics

Trademark timelines that app teams actually feel (U.S. vs EU vs UK)

We’ll keep this practical and get you across the finish line.

U.S. Expect roughly 9–16 months in 2025. Your filing basis matters: “use in commerce” can move faster once your specimen is accepted; “intent to use” adds steps later. For SaaS, submit screenshots that show users accessing the live service (sign-up, dashboard, or billing)—a splash page or pitch deck often isn’t enough.

EU (EUTM). One application covers 27 countries, but rights still track the goods/services you list. Smooth files can move quickly; if someone opposes within the 3-month window, the process stretches. Plan classes carefully so you’re protected where you actually operate.

UK. Fully separate from the EU. Online filing is straightforward; clean marks can register faster than in the U.S. thanks to a brisk examination and publication cycle.

Quick story: a mobile app filed its U.S. mark first, then added an EU filing after passing 5,000 MAU. That sequence kept spend in line with traction and avoided paying to defend a mark before demand was real.

• File where you’re live first. Pick the right basis and line up a SaaS-ready specimen early.
• Model Europe next. If you expect users in multiple EU states, an EUTM is efficient; if exposure is narrow, compare a single national filing.
• Mind classes, not buzzwords. Draft terms that match what users actually buy today; add more later as scope grows.

Next action: confirm your filing basis and collect a compliant SaaS specimen this week; then calendar an EU/UK decision for when you hit your next traction milestone.

Show me the nerdy details

Terminology differs (e.g., “absolute grounds” vs. “relative grounds”), but your founder job is the same: pick a strong name and describe the real software.

Trademark Registration: Responding to office actions (without drama)

Fixing trademark office actions

Many office actions can be resolved. Take a breath and tackle the parts you control first.

Start by tightening your goods/services. Replace broad labels with concrete ones that match what you actually sell. If a disclaimer is needed—for a descriptive word like “BAKERY”—add it and move on.

For “likelihood of confusion” refusals, choose your path: argue, amend to narrow overlap, or pivot to a backup mark you’ve already filed. Pick the route with the best odds, not the longest brief.

Deadlines are real: in many cases you have 3 months to respond, with an optional extension to 6 months; some Madrid-based filings already allow 6 months. Earlier responses keep the file moving.

When the issues get knotty, a short consult with a trademark attorney can save cycles and keep you from arguing the wrong point.

Last spring we fixed a refusal by changing “software for businesses” to “downloadable project management software for engineering teams.” Specificity carried the day.

• Fix wording first. Rewrite goods/services to the exact product or service. Example: “downloadable time-tracking app for freelancers,” not “software.”
• Upgrade specimens second. Submit clear proof of use that matches the wording—screenshots, labels, or packaging—with the mark visible and the goods/services shown.
• Argue similarity only when winnable. If marks or channels differ in a concrete way, make that case; otherwise amend or pivot and preserve momentum.

Next step: open the office action, mark each issue, and redraft your goods/services in plain, narrow terms before touching the argument section.

Trademark Registration: Budget and time planning (realistic, not rosy)

Budget and time plan (per class)

Plan for government fees per class and possible later costs to show use or answer questions. Add internal time: 2–4 hours to prepare a strong filing, 30–60 minutes for a routine fix, and a few minutes each month to monitor. Keep a 20–30% buffer.

In 2025, many teams spend well under one sprint to secure a trademark (trade mark) that enables app-store takedowns and reassures partners. It’s a solid trade.

Example: one team logged 3.5 hours total—filing plus one small fix—and later removed an impersonating listing with a single email.

• Budget: Estimate per-class fees, then add 20–30%; include filing fees, any counsel time, and a small reserve for proof-of-use or follow-ups.
• Calendar: Block 10–15 minutes monthly to scan stores/partners, and 30 minutes at the 6-month mark for status checks and specimens.
• Track: Log actual hours; the second and third filings typically run faster with reused descriptions and templates.

Next step: list your classes, add the 20–30% buffer, and put a 2-hour prep block on this week’s calendar.

FAQ

Trademark Registration: Final steps in 15 minutes

File your app’s name today

Naming feels high-stakes, but the path is clear. You can start protecting your app’s name in about 15 minutes and finish a first filing in a single 90-minute block. That gets you from “where do I start?” to “done for now.”

• Run a knockout search to spot obvious conflicts (exact matches and close look-alikes)
• Pick 1–3 classes that fit what you actually sell or plan to sell
• Choose your filing basis—current use or intent to use—then capture clean specimens (real screenshots, product pages) and file or schedule a firm filing date

If any step feels uncertain, take the “Better” path and book a one-hour expert review. It’s a small upfront cost compared with the fallout of a late-stage rename.

Next action: copy the checklist, block 90 minutes on your calendar today, and submit your first application.

trademark registration, app name trademark, software trademark, USPTO filing, Madrid Protocol

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